Niche Your Brand Strategy
Go from 'generalist' to SPECIALIST in this high-energy, high-level, brand authority framework
Basic Training is FREE for readers of the SaaSy Bee!
"Creativity without strategy is art."
You MUST be creative with a purpose to survive online.
A client doesn't just ask for a logo.
They're asking for a sense of legitimacy and are mistakenly associating that with a visual representation of a name.
It's why millions of VistaPrint business cards remain unused.
A logo makes a dream feel real.
What's misunderstood is that a "brand" is deeper than a logo and spread of color chips in CMYK...and the reason behind the success of most brands is even more psychological.
To service this tall order of legitimacy and longevity that clients expect, you've got to tap deeper into critical thinking and ask more thought-provoking questions before the design process:
What makes a brand so powerful? So memorable? So recommendable?
INFLUENCE.
Core points of influence include...
Identity: A powerful brand has a distinct and well-defined identity that sets it apart from its competitors. This identity encompasses its values, mission, purpose, and personality. It resonates with the target audience and creates an emotional connection.
Connection: Powerful brands evoke emotions and forge deep connections with their audience. They understand their customers' aspirations, desires, and pain points and address them effectively. By creating an emotional bond, brands can establish loyalty and advocacy.
Powerful brands tell compelling stories that resonate with their audience. Storytelling helps create an emotional connection and engages customers on a deeper level. They develop a particular tone of voice that is forever entwined in a consistent messaging and customer experience.
Consistency: A powerful brand maintains consistency across all touchpoints. Consistency reinforces the brand's values and promise to build a strong emotional connection. Positive experiences, consistent quality, and ethical practices help establish credibility among consumers called "reputation."
Reputation is built through excellent customer service, delivering on promises, and maintaining high standards. Consistency builds loyalty, and that is a promise.
These influences accumulate into a potent attractant referred in the online marketing as KNOW, LIKE, and TRUST...
PHEROMONES.
Pheromones are chemicals emitted by an individual that impact the behavior and social response of others in the same species.
Just as bees use pheromones to signal work, mating, and defense, you can tap into the science of human memory and psychology to trigger a social response like signing up or buying.
By understanding and implementing the science of pheromones in the realm of human memory, you can create brands that leave a lasting impact, resonate with audiences, and build strong emotional connections.
A "brand" is much more than a logo.
A "brand" isn't a cute Pinterest mood board either.
Operation Brand: Get basic training in an immersive educational experience that teaches deeper-level brand strategy with "pheromones."
Once you learn how to build an attractive and disruptive brand with a solid strategy, you’ll wield ethical mind control to communicate any product so crystal clear that it's nearly impossible for buyers not to buy – a top dollar skill.
Join this Netflix-style,
"Choose Your Adventure"
Brand Ed Guide...for FREE.
Who does Operation Brand help the most?
Online Entrepreneurs
Brand your own coaching program, FBA/Shopify stores, or a Kickstarter campaign then work with a capable brand designer to implement it all.
Graphic Designers
Take your designs to the next level, transition to a strategist, and create a disruptive brand for clients or yourself (it's a struggle sometimes!).
Copywriters
Improve communication with design partners while discovering what influences brand voices or even just master your own branding.
Content Creators
Create an attractive persona and branded digital products like online courses, cohorts, communities, and coaching programs that get you fired up 🔥
Checkout What's Inside 👀
FREQUENTLY ASKED QUESTIONS
I enrolled a month ago, why can't I access it?
Free access to Operation Brand is limited to 7 days to ensure only action-takers are recruited for this mission. This helps procrastinators downloading "ALL THE THINGS" and never finishing one.
If you'd like a FULL YEAR of access to Operation Brand AND the Bootcamp community forum, just refer three (3) creative peers to the SaaSy Bee, my weekly guide full of productivity tips & lessons for creatives paralyzed by overthinking.
Just use the referral widget at the bottom of every SaaSy Bee issue.
What's the value here?
This is the part where you start building authority like a doctor, clients apply to get on your waitlist, listen patiently to what you recommend, abide by your creative process, and pay your invoice...in full.
By learning a framework for branding, DESIGNERS & COPYWRITERS gain more confidence offering and executing strategy sessions at higher prices with the new skill to diagnose core brand problems.
CONTENT CREATORS outshine their imposter syndrome and show up daily for their audience with a brand as authentic as themselves.
ENTREPRENEURS use this to build their brand in voice, character, and product/service clarity. Then when ready, they visually activate their brand strategies with capable designers.
Meet The SAASY Creative
Meet The SAASY Creative
Hi 👋🏼, I'm Aisha Sequeira
Brand Strategist and Graphic Designer
I've got 15 years of combined experience in graphic design working on retail accounts like Hill & Valley, Dollar General, Walmart, and SmartCo Foods during my corporate stint...
then going solo to develop consumer brands like the "SockDock" — a viral laundry helper that's been viewed by millions on Good Morning America, Fox, ABC, Today, HLN, and Real Simple.
Now I share with other creatives going solo exactly how I leveraged cloud-apps known as Software as a Service (SaaS) to do the client heavy-lifting for me.
Are you ready to skip that "starving artist" phase?
I too was once a young designer with big dreams of landing that ad agency job in Chicago just to end up at a $10 sign shop next to a cow farm -- TRUE STORY!
I've spent over 15 years and over $15,000 in coaching programs learning online business shortcuts -- TAKE 👏🏽 THEM 👏🏽
Inside SaaSy Creative, I've created practical guides for real client issues that I see brand designers & strategists facing all the time. You won't find anything lofty, generic, or esoteric here...nope!
And because I got fed up with $1997 courses with 8 modules that dripped out for 12 weeks, I've made my top creative guides under $150, under 60 minutes, and easy to apply using a variety of free and affordable SaaS apps.
Get in. Get Out. Get Paid. 🎉 –– that's my way!
Are you nodding off while watching other "Brand Strategy 101" videos?
Me too.
Are you nodding off while watching other "Brand Strategy 101" videos?
Take this FREE Brand Education guide immersed in a dystopian world of "me-too" brands with brand framework inspired by Sally Hogshead, Chris Do, and Donald Miller.
